Why We Don't Use Proprietary Blends
Flip over a supplement bottle. Read the ingredient list. If you see the phrase "proprietary blend" followed by a single total weight — and then a list of ingredients below it without individual doses — you've just been told less than you deserve to know.
How proprietary blends work
A proprietary blend lets a manufacturer list a group of ingredients together under one total weight. You see the full list. You see the total grams. What you don't see is how much of each individual ingredient is in that total.
That matters because ingredients are listed in descending order by weight. The first one in the blend could be 95% of the total. The last one could be a dusting — technically present, but at a dose so low it has no chance of doing anything the research says it should.
This practice is completely legal. It's also completely at odds with how supplements should work.
Why it exists
Brands use proprietary blends for two reasons. The first is cost: it lets them put in a fractional, ineffective dose of expensive ingredients while getting to list those ingredients on the front of the label. It's essentially marketing math.
The second is competitive protection: a brand can claim the blend ratio is proprietary and keep it secret from competitors. That might be a fair concern for a patented drug. For a supplement you're putting in your body every day, it isn't.
What we do instead
Every ingredient on a moreU label has its own line and its own dose. Every dose is within the range that the clinical literature suggests is actually meaningful. If we can't include an ingredient at a dose that does something, we leave it out.
That makes our ingredient lists shorter than most. It also makes our formulas more expensive to produce, because we're not padding cheap fillers to reach a "big number" on the label.
We think that's the right trade. If we're asking you to take something every day, you should be able to read the label and know exactly what you're getting — and why each thing is in there.
That's the whole brand philosophy in one paragraph. It's also the reason moreU exists.
